Book Promotion for us does not only limit itself to posting a few posts on Facebook and making 10-20 tweets happen. We take book promotion rather seriously. We enjoy what we do and we do things with full preparedness and suitable strategy. Therefore, an author or a publisher can be sure that our book promotion campaigns are designed for their success! Our goal is to create a favourable atmosphere around the target book in the market, among the readers and in general so that readers like, discuss and wish to know more. Below, you can read about each of the activities which we have included in our book promotion services.
Read About the Activities
We will get your book reviewed by book influencers, established critics and popular bloggers. We have associations with more than 50 established, high-traffic and quality literary platforms such as Indian Book Critics, Literature News, Indian Book Critics, Indian Book Lovers, The Last Critic, Book Reviews Lab and others and hundreds of book bloggers on WordPress and Blogspot. We get the target books reviewed on these platforms so that the readers are notified about the arrival of a newly launched book or presence of an already existing book. You can have a look at some of these websites yourself:
Goodreads is the world’s largest platform dedicated to books and authors. A considerable number of reviews there matters a lot. Moreover, Amazon is the only e-commerce platform where reviews on books are considered to be the benchmarks for quality and popularity. And therefore, BookBoys PR offers you the chance to get your book read and reviewed by influential readers on these two platforms. We also ensure that the engagement rate on your book on Goodreads is standard enough to attract the readers by inspiring the readers to initiate and indulge in discussions and QA sessions.
Which are the best books in thriller genre I should read this year?
Suppose someone asks this question on Quora and 3 readers name your book along with a few popular titles. Will you like it? Of course! This is what we call buzz & anticipation building and we have unique ideas that will put any book or author at the centre of the book community’s discussions. QA campaigns on literary and book forums, Quora, Facebook communities and Instagram, book teaser articles on high-traffic literary websites, short video clips, 7-13 seconds in length, distribution on WhatsApp, FB, Twitter and getting it up in status, stories and fleets and so on… Buzz can be useful any day – before you launch your book and after the launch as well.
We offer two distinguished social media marketing services – Active Marketing & Passive Marketing. Used together, these two services bring a wide reach and profile & content engagement on SM platforms making sure that the book is reaching to the timelines of the right kind of readers. Active Marketing strengthens the book’s presence on SM platforms by gaining fans, followers, and admirers. Passive Marketing ensures that there is considerable engagement on the content posted on various social platforms. Getting critical opinions, favourable ratings and reviews, organic feedback, public recommendation and organic promotion are major goals of Passive Marketing.
With our special strategies, video ideas and uniquely designed campaigns, we use YouTube for the advantage of our clients. We focus on short video trailers of books and ideal length review videos done by established literary creators on YouTube. Moreover, we also offer BookBoys’ invented Book Review Chain and Discuss-My-Book campaigns on YouTube that brings considerable attention to the books by our clients. Video consumption is increasing day by day and we will not the opportunity go away!
We also offer advertisement services to our clients. We focus on Google Advertisement, Goodreads Advertisement, Facebook & Twitter Ads, Instagram Banner Ads and also advertisements on popular literary websites. Advertisement plays a very unique role in keeping a book in the minds of the readers if the ad ideas are unique and interesting. Luckily, you don’t need to do anything because we have wonderful ideas in the store which we implement keeping in mind the book’s target audience. For example, suppose an article, on a highly popular literary platform, that discusses ‘top 5 romantic novels readers must read before they are 22’. And then add your book’s title on the third position on this list, with a direct link to buy the book from Amazon. Isn’t that wonderful? We handle ad budgets of any volume with daily targeted campaigns.
While most of the market is online and authors do need to keep their online presence powerful, getting on the ground, at times, brings valuable results. We are here to help you with active & passive offline activities. Active activities are the events where authors can participate directly and we will organise everything. Book launch event, book reading sessions, literary festival participation, and book signing events are a few examples of active offline activities. On the other hand, passive offline events are the occasions where we get our associated groups to hold events where they discuss authors, works by authors and organise giveaways of target books. For example, a weekly gathering of book lovers under India Book Club banner.
Though newspaper publications and features have become almost obsolete in terms of their impact on book’s performance in the market and these activities are also very costly compared to digital activities, we are here in case you need your book to be featured in the newspapers and magazines, online and offline. We can get a press release published in a number of newspapers. We can also get special features or coverages published in newspapers.
This is for our long-term clients. Yes, you get certain advantages of our long-term association! Once we are done with the duration of the campaign and complete the selected promotional activities, it’s the time to plan and run consolidation campaigns – occasional activities to ensure that the buzz about the book continues unless there’s another one by the same author in the market. The best thing about consolidation campaigns is that our long-term clients get very attractive prices for full-fledged activities. So, what’s keeping you away? Come, join BookBoys PR and become our valued, long-term client and enjoy special offers!