You can read various questions and answers below. We are trying to cover all possible frequently asked questions on this page. However, there might always be the questions that you, as an author, could have in your mind which do not feature here. In that case, you can write to us at [email protected] and we will answer you.
The section below is dynamic and we keep adding new questions frequently. We hope this section will help authors and publishers understand many things related to book promotions and author branding.
Answer: No! We don’t influence the reviews by book reviewers. We only contact them to offer the book and the deadline by which we need the reviews. Yes, if you, as an author, want to convey certain points about your book to them, you can let us know the same and we will forward the inputs to them with the book itself.
Answer: Our ultimate target is creating the best possible environment for your books to perform the best. And therefore, our goal is to send as many interested readers as possible on your Amazon book page where sales happen (mostly). Now, these website and blog reviews will make that very easy for us. These reviews rank very fast on search results and appear on the first 2-3 pages. We will get your Amazon book’s link added at the end of the reviews so that the interested readers can quickly go to have a look and probably buy the book. We also use our social media reach to share these reviews widely to further enhance the book’s reach. In short, these longer reviews form the very backbone of our efforts.
Answer: We don’t simply ‘buy’ the reviews on Amazon and Goodreads like most of the other sources will do. We get the best readers lined-up, according to your book’s content, genre and interest areas. Our readers read the book and then they offer their genuine comments on those platforms. That makes our job authentic and also offers you direct, honest and valuable feedback for your work.
Answer: Readers prefer to buy books with a good number of clarifying, content-oriented and critical reviews on Amazon. As an organic reader who gets to know about a book from a review by an influencer in the book industry, anyone would like to see what general readers say. And general readers are buyers who buy the book from Amazon, read it and post their reviews (in most of the cases). So, reviews on Amazon work as a secondary layer – general opinions, after the critical opinions by influencers and critics on their websites. And unlike many other sources providing Amazon reviews, we don’t dictate our readers to write only promotional reviews. The reviews by our readers are spontaneous and based on personal reading. Therefore, the readers will certainly get insight from those reviews and this exercise will have a positive impact on your book sales.
Answer: We popularise the identity of our author client by creating a buzz on social media, literary platforms and popular discussion forums. First of all, we begin with creating an official website for the author. It serves as a one-stop platform for the readers who want to know more about our author client. Then we create official profiles on various social media platforms and manage those efficiently in order to generate reader base, engagement and awareness about the author and books by him or her. We get literary influencers on-board to ask questions, answer queries and create parallels between our client and other established authors according to the target genre. We also get quality feature articles published that feature our client and help the readers understand his or her literary vision, future plans in the writing industry and upcoming books. We also post author interviews on various literary platforms. We also have a special Goodreads plan which helps the authors become famous among their target readers quickly.
Answer: We offer very attractive Goodreads management, Goodreads identity creation and make our author clients famous, established and ‘always in the buzz’ authors. You can know more about Goodreads services here: Goodreads Branding for Authors
Answer: We are the only company which offers you two-fold social media management. We handle your official accounts efficiently and take it one step ahead every day with our daily posts, tweets, Insta posts and couple them with attractive and catchy lines that bring readers’ engagements. Moreover, we also offer passive marketing which includes creating an organic atmosphere on the social platforms by generating user-generated engagement to reinforce the organic user’s trust in your social presence.
Answer: While most of the service providers you indulge with are individuals, we are a company. So, you cannot trust them when they offer you services because you don’t have any contract, privacy security or ROI assurance. You may see your conversation with them doing rounds over the internet to lure other clients. Are you ready for that? We offer you complete privacy protection by signing a Do Not Disclose agreement. We never take your name as our client if you don’t want this to happen. And therefore, for the quality and security and for the professionalism with which we deliver the services, we charge a little more than what others may offer you.
Answer: Unless you are ready to spend a million rupees or at least 10 lacs, you cannot see the impact of traditional PR today. It is simply the case because people are too busy to look for mini-news sections in the newspapers or non-prime-time news clip on the news channels. So, they rely on platforms with a target audience. If they want to read about Bollywood, there are Bollywood only platforms. If they want to read about the defence sector, there are platforms for that. Likewise, if they want to read about books, literature, authors and anything literary, there are platforms for that as well. And we target these selected platforms where readers come themselves. So, the digital promotion has become cost-effective, more impactful and better results yielding for authors compared to what traditional PR may bring. Nevertheless, if you are ready for the traditional services, we will provide you with those as well.