Why will anyone read a debut novelist? Why would a serious reader bother about a newcomer in poetry? Shall you pick up a title by a debutant in spiritual writing? The truth is that every reader hesitates in reading a book unless the ‘identity’ of the author is known. We do the same! We establish the identity of newcomers in the writing industry or enhance the same for those who have written a few books already. Major tools are:

Official Author Website Set-up
Social Media Accounts Set-up & Management
Goodreads Professional Profile Set-up & Management

Unlike the buzz and anticipation building around a book, author brand promotion and buzz creation are difficult tasks. However, we do have the resources, methods and ideas which we use to boost the recognition of an author among the readers. We get featured articles written about the author, single feature and listing articles (aimed at listing our clients with already established authors in the respective genres to create genre-based audience), author interviews published on reputed literary websites, influencer activities on social platforms and do many other things that ensure the target readers know about the arrival and presence of our author clients.

Today, we judge the scale of popularity of a thing or a person by measuring the opinions of people interested in the person or the thing of concern. So, who can judge an author the best? Readers! And we ensure after we move through the above two stages that there are considerable number of open discussions going on about our author clients with natural participation by the readers. We inspire these open discussions on platforms like Quora, Goodreads, Literary Forums and other places of literary engagement like India Book Club’s online discussion platform. We also ensure the author’s participation in some or all of these discussions if our clients wish for it.

How do we associate a brand with any special activity, keyword or thought? We try to replace the target keyword, thought or thought of that action with the brand. Have you ever thought how wonderful it might be if your website appears on the first page of search results if someone searches for bestselling romantic novelists in India? Yes, we can get things like these done! In targeted campaigns, we look to associate our author clients with the target genres they want. We use feature articles, social platforms and influencers for the purpose of such campaigns.

For the authors who want to move ahead in their writing career seriously, we offer special services that are not only essential for the long-term goals but also highly effective. These services include Google Identity creation, Wikipedia page creation, visual brand promotion (through videos), literary events participation, literary awards participation and other dynamic services we think useful. Please note that these services are highly sensitive and all the authors might not be entitled to have these delivered to them unless they meet the criteria.

Though these services are costly, we can also offer newspaper publications, magazine features and other traditional PR activities. These services are available in online as well as offline versions. Moreover, we also offer press release publication and distribution services.

Once we create an identity, it needs to be maintained and enhanced in the long run. Writing industry in India is getting bigger every day and to stand out among so many newcomers, an author has to engage with the readers, find new readers to increase audience base and get some innovative campaigns executed from time to time on social platforms to make sure that the readers keep in mind the existence of ‘this author’. And we are here! We have special offers for our long-term author clients. We help our author clients in getting this long-run identity management fulfilled without any hassle and worries so that they can focus on their writings.